Viva Magenta
Couleur de l'année 2023

Viva Magenta is like if purple and red had a rebellious teen. Magenta as a color represents universal love, which is something the world could use more of, if we’re being 100% honest. Declared the Pantone Color of the Year for 2023, Viva Magenta is a powerful, punchy pinky-red that isn’t (too) obnoxious. It’s smart and a bit sassy, just barely playing by the rules. Very versatile, Viva Magenta can take centre stage as or be used as for a logo, a background or as an accent, where it works well with emerald green or navy blue. Be inspired to incorporate this trendy new color with images from our Viva Magenta gallery.
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